Jesse did a collaboration with Walmart a while back, and his own line of apparel and merchandise for "West Coast Choppers" that he still sells on his website. A fresh take on sports:
He even managed to cut his own finger off in a freak accident at his shop. You hereby warrant that you are 16 years of age or older or are visiting the Website under parental supervision. It seems that Jesse had a bit of a black cloud over his head for a while.